Polish your e-style to influence effectively
The competition for users’ attention is growing ever more intense in today’s rising sea of information. Below are 5 helpful takeaways for...
Which strategy is right for you? Outsourcing, insourcing or hybrid?
The business landscape is changing fast. The decision of whether to insource or outsource the copywriting or translation process is often...
Write sound subject lines to boost email open rates
Let’s face it, the chances of marketing emails being ignored, marked as spam or deleted are high. The subject line is the first...
Pop-ups, effective or annoying? What is optimal?
“The guy who wrote the code for the first pop-up ads says he's sorry for creating them,” CNN Money reports. Pop-ups are almost always...
Use social proof to get more email subscribers
Hesitant when asked for your email address? That is as natural as breathing. But for marketers, this is a problem. Luckily, for every...