Which strategy is right for you? Outsourcing, insourcing or hybrid?

The business landscape is changing fast. The decision of whether to insource or outsource the copywriting or translation process is often on the agenda for organizations demanding professional, presentable output of external correspondences. The content below may give you clues:

You know you have to outsource when any of the following is true:

• You are not happy with the output no matter how many times it is improved.

• Your current team is maxed out.

• The cost of employing a professional writer or translator does not justify.

• The need is seasonal or ad hoc.

As for the benefits of outsourcing, to name a few, they include:

• Instant expertise without long-term commitment

• Cost reduction

• Access to global talent

• Allowing you to focus on your core business, e.g. customer development

Good writing is not free of charge – but you can make more money with effective writing. Experienced copywriting strategists write to make your cash registers ring.

In any manner, a hybrid model is the play-it-safe way.